brand
BOLD
Vermin Supreme is a larger-than-life figure, and thus our design esthetic should evoke his bold personality and imagery.
Use bolded approved fonts, always ALL CAPS for anything not body text, and NEVER italicize, underline, or strikethrough.
PLAYFUL
Vermin Supreme has a childlike playfulness, and a whimsical humor that underlies his important work. Our color choices reflect that with several bright, fun colors that work well together or alone.
EXPERIMENTAL
Vermin Supreme takes risks with his messaging, his fashion, and his politics. Our designs should express a willingness to experiment, ignore traditional norms, and expand the imagination of the audience.
colors
black 011627
white fdfffc
pink ff12c8
blue 2ec4b6
orange ff9f1c
LOGO
MAY BE USED ON ANY BRAND COLOR BACKGROUND
DO NOT CHANGE THE COLOR OF THE LOGO OR THE OUTLINE
LOGO
vermin supreme
USED IN AREAS WHERE THE LOGO ALONE WOULD NOT COMMUNICATE WHO WE ARE, THIS LOGO CAN BE HORIZONTAL OR VERTICAL, BUT MUST ALWAYS BE CENTERED AND LARGE AND CAN BE ANY APPROVED COLOR IN THE CORRECT VISUAL CONTEXT
fonts
rubik mono one
Used mainly for the name brand: VERMIN SUPREME
Is bold by design – no added weight is necessary
Should be used sparingly and centered horizontally and vertically
raleway
Used for all other purposes: headings, body text
Must use Bold or above for added weight
Can be justified in any way that works visually
always
bold headings
simple design
brand awareness
less info, more design
One glance should give an idea of what the design is about
There is no need to use all five brand colors
Designs should express humor, satire, wit, and optimism
No need for sentences, we can fill in the details in the comments
never
alter the logo
use lowercase
depict violence
outline or italicize
The logo has already been designed
Lowercase in headers is neither bold, nor necessary
Not much else to say about this one
Not necessary and not modern, design with this in mind